These days, few people would deny the power of networking.

There are numerous technologies that offer people a way to network online, and they are invaluable in helping build an online presence, develop authority and become known among a much broader circle of individuals.

Yet, the importance of in-person networking should never be overlooked, especially in these challenging economic times.

People like to do business with people they know.  They are more likely to recommend someone for a job who they’ve worked with or with whom they’ve had a business relationship.  They trust people with whom they’ve had prior positive experience.

Person-to-person connections can be invaluable and the best way to make them is through attending networking events  or to be introduced through connections you already have.   Many successful business people we know try to go to a minimum of one networking event per week.

Think of networking as dropping a pebble into a pool of water.   The concentric circles from the pebble get larger and larger.  Networking, done well, works the same way.  As you meet one person, your circle grows because you suddenly have the possibility of meeting their pool of friends.

Just as someone you know might connect you with people in their network,  you will also be able make connections for those you meet.  While this may not be immediately helpful to you, it will enhance your reputation as an influential, you’ll be seen as someone who helps others and as a “go to” person.  People will want to help you, and will begin putting you in touch with others who could ultimately help you grow your business, help you find a job, or who could become a resource in other ways.  The most influential people you’ll ever meet are generally people who have a large network of people they know and who know and respect them.

If you’ve been thinking that you need to network more and you’re looking for a great non-threatening way to do it, we invite you to come to our Girls Night Out on Thursday, April 30th from 5 PM to 9 PM at our store at 94 South Main Street in Canandaigua, NY.  We promise you a great time, a non-intimidating atmosphere, and we’ll be glad to help you meet some of our friends!  There’s no charge to attend this evening of pampering, mingling, networking, food and fun.  We’ll have door prizes and a raffle, the proceeds of which will go to benefit Rochester’s Sojourner House.

It’s a great way to get out of the house, meet new people and have a fun Girls Night Out.  We look forward to seeing you there!